Wednesday, March 16, 2011

Oldies Radio War

Robert Feder has the details about what's shaping up to be an actual old fashioned radio ratings battle for the same audience...and this time it's the oldies audience.

WLS-FM blinked, and now Scott Shannon is going to be doing a Chicago-centric show in the midday time slot instead of the generic show he's been doing so far. This format is his format--he created it--but I still think he could be gone when Cumulus takes over. It's just a hunch on my part.

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